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Your Barrier-Free Journey Starts Here

Whether you're just discovering accessibility or leading the way, this model helps you understand where you are—and how to grow from here.
Discover Your Barrier-Free Design Stage
Take the Quiz

Hi! I'm Shawna - the creater of the Barrier-Free Design Model™

I developed the BFDM™ after working with dozens of clients who asked nearly the same three questions::

What IS digital accessibility?
Why should I care?
Where do I even begin???
Whether you are a freelancer, website designer, small business owner or an agency pro; I created this for Y O U.
Portrait of owner, Shawna Barnes.

What is the BFDM?

The Barrier-Free Design Model (BFDM) is your roadmap for building a more inclusive, barrier-free online presence. It breaks down accessibility growth into five relatable stages - from unaware to empowered - so you can identify where you are, understand what’s next, and take confident steps toward progress.
The BFDM is a five-stage framework designed to help website owners, developers, content creators, and digital professionals grow their accessibility mindset and practices over time.
It’s not about perfection. It’s about progress—and clarity on what your next step should be.

Key Features of the BFDM

  • Simple, non-judgmental framework
  • Designed with small businesses, solopreneurs, and creatives in mind
  • Actionable checklists and free resources for every stage
  • A community-focused model that meets you where you are

Built for Education. Rooted in Empathy.

Unlike traditional models that focus on audits or enterprise compliance, the BFDM was created to guide you step by step with kindness, clarity, and practical tools. Whether you're a business owner, developer, or digital creative, this model helps you learn without shame or overwhelm.

Stage 1

The Bystander
“Accessibility? I’ve heard of it, but it’s not really on my radar yet.”
Go to Stage 1

Stage 2

The Skeptic
“Is accessibility really necessary for me or my business?”
Go to Stage 2

Stage 3

The Doer
“I’m trying to make things better, but I’m not sure if I’m doing it right.”
Go to Stage 3

Stage 4

The Architect
“Accessibility is part of our foundation, and we’re working on consistency.”
Go to Stage 4

Stage 5

The Trailblazer
“We’re leading by example and mentoring others along the way.”
Go to Stage 5

Why It Works

  • Clarity without overwhelm. You'll get exactly what you need for your current stage; nothing more, nothing less.
  • Actionable tools. Every stage includes a free PDF that you can use TODAY to start your journey.
  • Support beyond the quiz. If you want to keep going with your learning, you can find additional resources, coaching opportunities, community, and online courses.
Take the Quiz to Find your Stage

Begin with a Single Step

Whether you're dipping a toe in or deepening your expertise, there’s a clear path forward. The BFDM is here to support your growth with downloadable resources, reflection prompts, and real-world strategies.
Let’s figure out where you are, together.
S. Barnes Designs, LLC is registered as a Service-Disabled Veteran-Owned Small Business (SDVOSB) through the Small Business Administration (SBA).
Contact Information
PO Box 430
Cable, WI 54821
Phone: 715-558-1861
info@sbarnesdesigns.com
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